Has Apple Lost Its Edge? 🍎🥇

Apple is in talks with Google to power AI on the iPhone.

Author

Pete Cashmore
March 18, 2024

Has Apple lost its edge? 🍎🥇

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The backstory:

  • Apple has entered into talks with Google to put its Gemini AI model on iPhones.

  • The move raises questions about whether Apple is behind in AI.

  • Last month, Apple cancelled its plans to build a self-driving electric car.

Our question of the day is: Has Apple lost its edge? 🤔 

Our take:

❝

Yes, Apple is behind in AI right now. But whoever owns the hardware tends to win in the long run.

I think they’ll make AI models that run on the device, which is faster and more secure.

— Pete

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